I don't know what to think of this. Blatantly racist or irresponsibly ignorant.? Is it an overraction to think negatively of this ad? Or have we become so sensitized that nothing pushes the needle of our moral guages anymore? I just don't know what to think.

Sony removes Dutch PSP ads seen as racist
Wed Jul 12, 7:30 PM ET



TOKYO - Sony Computer Entertainment Inc. has removed billboards for the new white version of its PlayStation Portable video game player following complaints of racism, the company said. Sony also apologized.
The billboards, which went up in the first week of June only in the Netherlands, showed a white woman dressed in white threateningly grabbing the face of a frightened-looking black girl, with an attached catch copy saying, "PlayStation Portable White is coming."

The provocative image was one of several versions showing the two women in different poses, company spokesman Nanako Kato said Wednesday. They appeared exclusively in Amsterdam and several other major cities in that country.

Sony said the ads were intended only to emphasize the color contrast between the existing black PSP and the new ceramic white PSP.

Posted by BiG_kiD on Thursday at 7/13/2006 05:42:00 AM | Permalink

I don't know what to think of this. Blatantly racist or irresponsibly ignorant.? Is it an overraction to think negatively of this ad? Or have we become so sensitized that nothing pushes the needle of our moral guages anymore? I just don't know what to think.

Sony removes Dutch PSP ads seen as racist
Wed Jul 12, 7:30 PM ET



TOKYO - Sony Computer Entertainment Inc. has removed billboards for the new white version of its PlayStation Portable video game player following complaints of racism, the company said. Sony also apologized.
The billboards, which went up in the first week of June only in the Netherlands, showed a white woman dressed in white threateningly grabbing the face of a frightened-looking black girl, with an attached catch copy saying, "PlayStation Portable White is coming."

The provocative image was one of several versions showing the two women in different poses, company spokesman Nanako Kato said Wednesday. They appeared exclusively in Amsterdam and several other major cities in that country.

Sony said the ads were intended only to emphasize the color contrast between the existing black PSP and the new ceramic white PSP.

Posted by BiG_kiD on Thursday at 7/13/2006 05:42:00 AM | Permalink